GAINESVILLE, Fla. (AP) — Former Florida recruit and current Georgia quarterback Jaden Rashada is suing Gators coach Billy Napier and the program’s top booster over a failed name, image and likeness deal worth nearly $14 million.

The lawsuit filed Tuesday in U.S. District Court in Pensacola alleges Napier and booster and automotive technology businessman Hugh Hathcock with fraudulent misrepresentation and inducement, aiding and abetting fraud, civil conspiracy to commit fraud, negligent misrepresentations, tortious inference with a business relationship or contract, aiding and abetting tortious interference and vicarious liability. The complaint seeks a jury trial and damages of at least $10 million.

“Sadly, this type of fraud is becoming more commonplace in the Wild West that is today’s college NIL landscape,” said attorney Rusty Hardin, who is representing Rashada. “Wealthy alumni, consumed by their schools’ athletic programs, are taking advantage of young people by offering them life-changing sums of money, only to renege on their commitments.